At the March for Science in Washington, DC, where I participated on behalf of the National Communication Association, I held a sign that said, “Care about people? Care about Social Science!” As fellow marchers spotted me from a distance, they would weave through the crowds, maneuvering around lab coats, signs with chemical and mathematical formulas, and flyers describing climate change. When they drew near, their faces would break into smiles and they would proclaim, “I’m a social scientist, too! Can I take a picture with you and post it?” In that moment, they found meaning for participating in the March of Science; it gave them purpose.
Each day we search for purpose as we create and consume symbols, messages, and meanings through our conversations with friends, families, and coworkers, and through information disseminated by retailers, healthcare providers, government agencies, and the media. In the past, we searched for information; today, we navigate a deluge of communications as we seek support to care for an aging parent, make choices about our own healthcare, weigh public policy, contribute to the organizations for which we work, and value the diversity of the people around us. Over the course of our lives, we develop scripts for how to communicate and schemes for predicting the likely outcomes. Yet, we often walk away from a conversation, email, meeting, election, scientific report, or newscast asking ourselves, “What does this mean?”Read More